Nashville, Tenn. (March 12, 2024) — Outback Presents today announced the promotion of Fallon Nell to Vice President of Booking.Nell will oversee all Outback artist bookings for country, comedy and music events.

Additionally, Pollstar has named Nell as a 2024 Women of Live honoree.

“Fallon is the embodiment of compassion and benevolence,” says Outback Presents company president Michael Smardak. “She is a wonderful wife to Robert and a nurturing mother to Jackson. She is honest, hardworking and has earned the respect of her peers. Her character and compassion are exemplary and inspiring, and we are extremely proud of her achievements. We are grateful to have her as a valued colleague and friend.”

Prior to her promotion, Nell served as Senior Booking Manager at Outback Presents after returning to the company in 2023. She began her career at Outback as the company’s first intern before coming on board as a promoter representative in the company’s comedy department. Nell relocated to Atlanta as a liaison for Outback in the opening of a new venture before making the transition to artist management as a day-to-day manager and tour marketing director at Alliance Artists (now Red Light Management Atlanta) for Styx and the company’s developing artists. Her passion for new talent led her to start Brothers Management where she worked with developing artists and provided management consulting services for independent managers. She also served as the Coordinator of Live Events for the Mike Curb College of Entertainment and Music Business at Belmont University, overseeing the university’s prestigious showcase program. Nell has a Bachelor of Business Administration from Belmont University’s Mike Curb College of Entertainment and Music Business. She resides in Nashville, Tennessee with her husband, Robert, and six year old son, Jackson.

Reach Fallon Nell via email at

About Outback Presents
Outback Presents is the leading independent, full service promoter of live entertainment in North America. Since 1996, Outback has promoted and produced thousands of concerts, events and festivals, ranging from clubs and theaters to arenas and stadiums. 

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